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Frequently Asked Questions

About AdBenchmarkLab:

AdBenchmarkLab is a market research tool that publishes industry averages.

No. Activities such as determining prices for brands, discounting on products, selling products together “bundling”, determining market conditions or determining stock status are not carried out.

  • At least 5 different companies is needed for the same sector to provide averages. . Industry averages for a sector won't be visible if that sector's data contains less than 5 companies.
  • The data is collected automatically via APIs once a month, or on the condition n CSV format (and verify within the scope of the contract that the data they upload is correct).
  • The collected data is anonymized by AdBenchmarkLab. Total investments are divided by the total data obtained (impressions, clicks, conversions) and the averages are calculated and shown to members.
  • The system is updated monthly. It offers monthly, quarterly and yearly averages. It does not provide daily and weekly data.

  • Google
  • Meta (Facebook and Instagram
  • Tiktok

    • It is not available at the moment, but the programmatic module will be published in the future.

    Currently, accounts based on TL, Euro and Dollar can work under AdBenchmarkLab.

    Yes, you can download the results of the averages to your computer in Excel format.

  • No. AdBenchmarkLab was coded to only read data one-way and save it in its own database. The data is first anonymized and then averaged in our own database.
  • No changes can be made to your advertising platforms.

    • No. The data is first anonymized and then averaged in our own database. Any information that can reveal brand names is not shared with any brand.. See: “Frequently Asked Questions > About industry questions and privacy”.

    Yes, Media Inflation, Average detection in the coming months, and Anomaly detection modules will be active with artificial intelligence integration.

    Yes, The averages are calculated based on the historical data. You can use the industry averages in any way you want.

    About Google Ads:

  • You will not need to upload files in CSV format every month, your data will be received automatically at the end of each month.
  • "Brand Keyword" module will be activated once API connection is successful.

    • It is a module that runs under the Google platform. In this module, the most important word of the brand (or previously determined by the brand) to which the logged-in user is affiliated is compared with the average of the important words of other companies in the same sector.

    Yes, you can change your word later.

    One word for now.

    Companies that do not connect via API can only upload their files in CSV format.

    General Questions:

    Unfortunately no. Data is transferred only by signing a confidentiality agreement with the companies (brands) that own the data.

    Data sales will begin in 2025 with the increase in the number of sectors.

    With the increase in the number of sectors in 2025, data sales will begin without sharing your data.

    You can use the data you obtain to compare your own data in your presentations.

    Sectoral Questions:

    No. In accordance with competition law, no company name is mentioned.

    No. Directions such as Tier1 - Tier2 - Tier3 or where a brand will come to the fore are not made.

    Sectors are determined according to the brand's own declaration.

    No, since the brands classified within the sector are anonymous, you cannot compare them with a selected brand. You can only compare it with the industry average.

    Data Privacy Questions:

    All brand-related data is deleted retroactively. The industry average is recalculated with the deleted data.

    After your data is added to our database via API or CSV file, it is encrypted and kept on our servers in Turkey.

    Your data is kept encrypted and anonymous on our servers in Turkey.

    About the terms under AdBenchmarkLab:

    Each company has its own definition of conversion. Even within the same industry, conversions vary (such as collecting forms or time duration on page). In such cases, a warning is shown in the relevant line on the panel whose data is not meaningful with AdBenchmarkLab's algorithm.

    AdBenchmarkLab is a market research tool that publishes industry averages for digital marketing ads.

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